Lakeview Eye Care Privacy Policy

1. Information We Collect

Contact information

Name, mailing address, email address, phone number, date of birth, and other information you provide through forms, appointment requests, account setup, or other communications.

Health information

Vision prescription information, exam details, insurance information, intake forms, and other protected health information ("PHI") you provide in connection with your care.

Device and website usage information

IP address, browser type, device type, referring pages, pages visited, and time spent on our website, collected through cookies, log files, and analytics tools.

Communication information

The contents of emails, text/SMS messages, call records, voicemail, and other communications you send to us or receive from us.

2. How We Use Your Information

We use your information to:

• Schedule and confirm appointments.
• Provide patient care and communicate about your treatment.
• Verify insurance and process billing.
• Send appointment reminders, office updates, and contact lens reorder reminders.
• Improve website performance, security, and user experience.
• Maintain records and comply with legal, regulatory, and HIPAA obligations.

3. SMS/Text Messaging

If you opt in to receive text messages from Lakeview Eye Care, you may receive customer care messages such as appointment reminders, scheduling updates, office notifications, and contact lens reorder reminders. Message frequency may vary depending on your appointments, orders, or account activity.

You can opt out of SMS messages at any time by replying STOP. For help, reply HELP or call us at (801) 820-0625.

Message and data rates may apply.

Text messages are not a fully secure method of communication. Please do not include sensitive medical information in text replies unless you are comfortable doing so.

We do not share, sell, rent, or transfer your mobile number, SMS opt-in data, or SMS consent to third parties or affiliates for their marketing or promotional purposes.

4. Cookies and Tracking Technologies

We use essential and analytics cookies to understand website traffic, improve performance, and maintain website functionality. You may disable cookies in your browser settings, but some parts of the website may not function properly.

5. How We Share Information

We do not sell or rent your personal information. We may share information only as permitted or required by law, including:

• With service providers that help us operate our practice, website, scheduling systems, communications systems, labs, or payment systems, subject to appropriate confidentiality obligations.
• To comply with legal obligations, court orders, subpoenas, or lawful government requests.
• In connection with a business transaction such as a merger, acquisition, or transfer of assets, subject to applicable privacy and confidentiality requirements.

6. Data Security

We use reasonable administrative, technical, and physical safeguards to protect your information, including access controls, secure systems, and other security measures appropriate to the nature of the information we maintain. However, no system can guarantee absolute security.

7. Your Choices and Rights

You may request access to or correction of certain personal information or records, subject to applicable law.

You may opt out of non-essential text communications at any time by replying STOP.

You may have additional rights regarding your PHI under HIPAA. Please refer to our Notice of Privacy Practices, available in-office or upon request.

8. Children’s Privacy

Our website and services are not directed to children under 13, and we do not knowingly collect personal information online from children under 13 without appropriate consent.

9. Changes to This Policy

We may update this Privacy Policy from time to time. Any material changes will be posted on this page with an updated Effective Date. Your continued use of our services after any changes means you accept the updated policy.